Every new year is marked by a slew of new beauty trends, some brand-new and others borrowing from the looks and styles of decades gone by. 2025 is no exception, with a host of hot new trends that are sweeping social media. From a yearning for ’90s nostalgia to embracing bold blush, these makeup trends are proof that everything comes back around eventually. Expect to see all of these red-hot trends on red carpets and in fashion magazines for months to come!
Mocha Mousse Makeup
It was no shock to those who follow the beauty industry when Pantone announced Mocha Mousse as the color of the year for 2025. Neutrals have steadily been making a comeback in recent months, and this warm, universally flattering shade is definitely the color of the moment. Whether you incorporate touches of mocha into lip routines or eyeshadow looks, you’ll love the chic finish and on-trend effect.
Berry Colored Lips and Cheeks
Berry makeup is one of the most popular makeup trends in 2025 and it’s showing no signs of slowing down. Berry lips and cheeks first started to gain traction in the late ’90s, and while the fad waned in recent years amidst the rise of “clean girl” beauty, it’s back with purpose. Makeup aficionados are embracing classic berry lips, and even those who tend to stick with neutrals might find themselves gravitating to a richer, deeper look overall to their lips, cheeks, and eyelids. There’s a berry for every skin tone and a product to suit any routine, from minimalist to makeup maximalist.
Simple Skincare Routines
The past few years have seen a rise in videos detailing 20-step skincare routines, complete with at-home laser devices and targeted treatments. In 2025, however, pared-down skincare routines are “in.” Expect to see dialogue around creating sustainable four or five-step routines, featuring cleanser, toner, treatment, and a moisturizer, over the complicated routines of the past. While this simple approach to skincare is popular, it doesn’t mean that taking care of your skin is any less important. In fact, the emphasis on simplistic routines means that beauty lovers are encouraged to experiment and find products that really work for their skin type, whether they are oily or tend to dryness. After all, healthy skin is beautiful skin.
Glowy Skin
Beautiful skin makes every makeup look shine. To that end, glowy skin is back in 2025, with more and more people eager to achieve the coveted flawless finish that seems lit from within. There are a host of products that can help achieve the popular glowy look, from powder highlighters to cream blush and liquid luminizer that can be mixed into foundation or tinted moisturizer. However, the best base for a glowy-skin finish is a hydrating moisturizer, topped with a face-prepping primer to lock in makeup and keep it perfect all day.
No-Fuss Hair
Popular hairstyles tend to run the gamut year after year. Sleek, angular bobs are often equally as coveted as glossy blowouts. However, in 2025, there is a definite emphasis on fuss-free, low-maintenance hairstyles that exude self-assurance. These hairstyles feature flattering layers and are often modeled after the signature cuts seen on ’90s supermodels like Cindy Crawford. Perfection isn’t the goal for hair in 2025. Rather, it’s effortless chic that can be achieved with a few simple swipes of a hot tool and your favorite styling product.
Blush is Back
Not everyone loves it, but for those who might have been on the fence, it’s time to hop off. Blush is back, and it’s better than ever. Blush comes in a wide variety of colors and finishes, so everyone can achieve their own signature look. From berry (a shade that’s also having a moment in 2025) to sweet pink, blush is perfect for conveying a look, a feeling, or a mood. The options range far beyond powder as well. These days, beauty junkies can choose from powder, cream, and liquid formulas, to match their preference and comfort level.
Shimmery Makeup
Makeup is meant to be fun, and nothing embodies that spirit of playfulness more than pretty, shimmery makeup. From glittery lids to sparkling lip gloss, there are a million ways to rock shimmer in your makeup look. You can keep the shimmer as subtle as you want or glam it up for a showstopping effect. Products like highlighters, luminizers, and glitter topcoats can help amp up the drama. Shimmer isn’t just for evening looks anymore. Rather, stars and trendsetters are wearing shimmer and glitter at all hours (and all ages!) proving that this is one trend that is as versatile as it is timeless.
’90s Nostalgia Makeup
The ’90s remains one of the most eternally inspiring decades for beauty. This year, ’90s makeup looks are dominating the red carpet, and for good reason. From sleek, impeccably-trimmed eyebrows to lip liner-dominant looks, there are many ways to recreate the glamour of the ’90s through makeup. Actresses and models have been rocking brown and mocha-toned lipstick on the red carpet in recent months, but for beauty aficionados who are hesitant to dive in fully, starting out with a nude lip and a simple cream liner is a great way to dip a toe into the trend.
Start Your Beautiful Future With Elite Academy of Cosmetology
These 2025 beauty trends making a comeback are perfect for any age, skin type, and experience level. From finding a hairstyle that adds confidence to experimenting with berry blush or lipstick, let these trends serve as inspiration for 2025 and beyond. If you’re ready to take your love of makeup to the next level, Elite Academy of Cosmetology is here to provide training and support.
Our beauty school can provide the education you need to become a successful cosmetologist, whether you’re fresh out of high school or looking to start a new career path. Take the plunge into the world of beauty today and contact us! We’re happy to answer any questions you might have about our program or the many options that await you as a licensed cosmetologist.
